Social Platform Engagement is a well-planned and coordinated digital marketing strategy to reinforce a brand using one or more social media platforms. The approach of the campaign depends on the objective of the brand and its target market. The measure of success in social media campaign relies on the consistent posting, audience engagement and quality of content placed on these social media platforms such as Facebook, Instagram, Twitter, and more.

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Proper planning is the first thing in line before executing a social platform engagement. This will focus the creating of posts and strategy for the campaign which will save time in the long run. There are 3 important points in planning: identifying a primary goal, determining the core audience and dishing out responsibilities within your team.

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In determining a goal, make sure that it is definite and measurable. Obtain a baseline measure for the targeted metric so changes essential in between the campaign can be manageable. Always remember that goals are shaped by the means, message and target audience. Though, expect a variation on different demographics because of the audience preferences and current activities; hence, choosing the suited platform for the target audience must be a priority and well thought of.