Podcasting is creating an episodic series of spoken words in a digital audio files where you can upload and stream in a particular digital platform. It opens a platform for those people that wish to express a personal passion, increase professional visibility and network to influencers. It also aims to cultivate a community of advocates or a pedagogical niche where people will go to learn something valuable for their lives.

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Popular podcast programs invite guests for a length of talk about a specific topic like releasing a new book. While contributing to idea sharing in the program, the listeners will somehow recognize the personality and advocacy of the guest author on the show. It is a good point because it is like building a connection to the potential readers implicitly; meaning promoting a product without being salesy. For the interviewer in the podcasts program, he/she will prepare proper questions that will help the guest reveal in a subtle way their intention in promoting a book or anything else.