Press Release is a written announcement that a brand, business or organizations issues to the media. It is brief and straight-forward most of the time. It usually contains information about a product launch, event, business solutions updates or a turning-point in a company that needs to be announced. The main aim of producing a press release campaign is to promote a new brand or product to offer. It brings this notion that the press in particular should be informed so it can create an audacity for a broader audience.

​

Planning a press release campaign is essential for creating an impact on the brand’s reputation and establish it on the market. You can invest all the way in creating a stellar campaign without breaking the bank. Research on a smart and effective ways in building a press release campaign for your brand or company. Start by listing the main goals of the brand, limitations and success expectations. In the planning stage, the team can already identify the valuable points that needs to be written on the press release and eliminate what is only an excess. Be in control with the narrative of the content and know the best timing when to release it.